Beauty trends for 2025

In 2025, beauty trends are all about effortless glam and skincare-infused makeup. Expect light skin tints, glossy finishes, bold graphic liners, and minimalist ‘clean girl’ looks with a modern twist.

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From skincare to glam, 2025 is all about balance—natural finishes with bold statements. Here are five trends we’re loving this year:

1. Skin Tints Over Full Coverage

Dewy, breathable skin is in. People are swapping heavy foundation for light tints and serums with a hint of coverage.

2. Glossy Lids & Lips

That early 2000s shine is back. Glossy lids in soft pinks and bronze, paired with juicy lips, are everywhere.

3. Clean Girl Aesthetic 2.0

Think minimal makeup with a twist—tiny pearl accents, slick buns, and subtle shimmer.

4. Bold Graphic Liner

Simple cat-eyes? Not anymore. Electric blues, floating creases, and neon wings are trending hard.

5. Skincare Meets Makeup

Hybrid products—like SPF-infused blushes and probiotic primers—are making routines faster and smarter.

Whether you’re going full glam or keeping it minimal, 2025 is about beauty that feels like you.

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