1. Instagram Brows
Then: Over-carved, ultra-dark, too-perfect arches
Now: Soft, brushed-up natural brows
The once-iconic “Instagram brow” has lost its place. That heavily drawn, fade-to-boxed shape now feels overly severe and artificial. In 2025, brows are embracing imperfection: think fluffy, brushed-up, and slightly unruly — the kind you get from a good brow gel and a light pencil stroke.
2. Matte-Heavy Lips
Then: Flat, ultra-matte liquid lipsticks
Now: Satin, balm-gloss hybrids
Matte lips had their moment, but they often left lips dry and cracked. Today, comfort reigns. Lipsticks now blur the line between color and care — infused with hydrating ingredients, flexible pigments, and a subtle sheen that mimics real skin. Your lips, but elevated.
3. Baking the Face
Then: Layering loose powder to set (and suffocate) your makeup
Now: Skin-focused finishes with light-reflecting hydration
“Baking” your face with powder — once a YouTube darling — now feels dated and overly theatrical. The modern face is breathable, dewy, and realistic. Swap heavy setting powders for luminous setting sprays or finely milled powders only where needed.
